The importance of good keywords

Most people waste valuable time online searching with inadequate keywords. A keyword is more than just a search term. As the name itself explains, it is the key to successful searching.

Using the best possible keyword will make all the difference in terms of expediency. There is an exponential relationship between keywords and results. For every increase in quality of the keyword there is a tenfold improvement in quality of results. Picking a single word unique to the industry will guarantee accuracy. The more accurate the results, the less time is spent clicking, reading and ranking them.

As a general rule of thumb a search should include four to eight keywords. Exceeding eight may confuse the search engine and return too few results while using less than four may return far
too many.